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OCR: Text in Context Text in Context: Understanding Media The ins tance of the electric Tight may prove illuminating in this connection. The electric light pure information. medium without message as if were unless used to spell out some verbal ad or name This fact, characteristic of all media The Phonograph means that the "content" of any medium always another medium. The content of writing speech just the written The Tov Thai word C the content of print, and print is the content of the Shrank the telegraph. 1f it asked "What the content of speech? National Chesi necessary say, "It an actual process of thought which itself nonverbal. Ar abstract painting represents direct mcnifes tation of creative thought processes as they might appear in computer designs What we are considering here, however ...